Exclusive: Facebook offering e-retailers sales tracking tool

SAN FRANCISCO (Reuters) - Facebook Inc wants more credit for making online cash registers ring.

Facebook will begin rolling out on Friday a new tool which will allow online retailers to track purchases by members of the social network who have viewed their ads.

The tool is the latest of the new advertising features Facebook is offering to convince marketers that steering advertising dollars to the company will deliver a payoff.

Facebook, with roughly 1 billion users, has faced a tough reception on Wall Street amid concerns about its slowing revenue growth.

"Measuring ad effectiveness and outcomes is absolutely crucial to all types of businesses and marketers," said David Baser, a product manager for Facebook's ads business who said the "conversion measurement" tool has been a top customer request for a long time.

The sales information that advertisers receive is anonymous, said Baser. "You would see the number of people who bought shoes," he said, using the example of an online shoe retailer. But marketers would not be able to get information that could identify the people, he added.

The conversion tool is specifically designed for so-called direct response marketers, such as online retailers and travel websites that advertise with the goal of drumming up immediate sales rather than for longer-term brand-building.

Such advertisers have long flocked to Google Inc's Web search engine, which can deliver ads to consumers at the exact moment they're looking for information on a particular product.

But some analysts say there is room for Facebook to make inroads if it can demonstrate results.

"The path to purchase" is not as direct on Facebook as it is on Google's search engine, said Debra Aho Williamson, an analyst with research firm eMarketer. But she said that providing information about customer sales conversion should help Facebook make a stronger case to online retailers.

"It lets marketers track the impact of a Facebook ad hours or days or even a week beyond when someone might have viewed the ad," said Williamson. "That allows marketers to understand the impact of the Facebook ad on the ultimate purchase."

Marketers will also have the option to aim their ads at segments of Facebook's audience with similar attributes to consumers that have responded well to a particular ad in the past, Baser said.

Online retailer Fab.com, which has tested Facebook's new service, was able to reduce its cost per new customer acquisition by 39 percent when it served ads to consumers deemed most likely to convert, Facebook said. Facebook defines a conversion as anything from a completed sale, to a consumer taking another desired action on a website, such as registering for a newsletter.

NEW OPPORTUNITIES

Shares of Facebook, which were priced at $38 a share in its May initial public offering, closed Thursday's regular session at $22.17.

In recent months, Facebook has introduced a variety of new advertising capabilities and moved to broaden its appeal to various groups of advertisers.

Chief Operating Officer Sheryl Sandberg said in October that Facebook saw multi-billion revenue opportunities in each of four groups of advertisers: brand marketers, local businesses, app developers and direct response marketers.

Facebook does not disclose how much of its ad revenue, which totaled $1.09 billion in the third quarter, comes from each type of advertiser. Pivotal Research Group analyst Brian Wieser estimates that brand marketers and local businesses account for the bulk of Facebook's current advertising revenue.

Earlier this year, Facebook introduced a similar conversion measurement service for big brand advertisers, such as auto manufacturers, partnering with data mining firm Datalogix to help connect the dots between consumer spending at brick-and-mortar and Facebook ads.

And Facebook has rolled out new marketing tools for local businesses such as restaurants and coffee shops, including a revamped online coupon service and simplified advertising capabilities known as promoted posts.

The new conversion measurement tool is launching in testing mode, but will be fully available by the end of the month, Facebook said.

(Reporting By Alexei Oreskovic; editing by Carol Bishopric)

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No. 4 Stanford women upset No. 1 Baylor 71-69

HONOLULU (AP) — Brittney Griner and Baylor were rarely challenged during a 42-game winning streak that included a national title and a quick start to this season.

But the unfamiliar scene of Hawaii and an eager opponent in No. 4 Stanford — keen on avenging a loss in the Final Four — were too much for the top-ranked Lady Bears on Friday, who fell 71-69 to the fourth-ranked Cardinal.

Griner scored 18 of her 22 points in the second half, helping the Lady Bears rally from a 14-point deficit in the first half. Her shot at the buzzer bounced off the rim and Stanford celebrated the victory. It was the Lady Bears' first defeat since losing to Texas A&M in the regional finals of the 2011 NCAA tournament. Baylor went 40-0 last year with no team coming within five points of the Lady Bears.

"You don't ever want to lose. You're in Hawaii, you're not under the normal circumstances of a regular practice schedule. You're enjoying the beach and not having as much time to prepare," Baylor coach Kim Mulkey said. "We played Kentucky and had a quick tunaround to come here. It's a great schedule for us to prepare for another national championship."

Chiney Ogwumike scored 18 points to lead the fourth-ranked Cardinal (3-0), who lost to Baylor in the national semifinals last season by 12 points. Her reverse layup gave Stanford a four-point lead with 22 seconds left, after Joslyn Tinkle broke the tie with a layup with just under 1 minute.

Destiny Williams responded with the first 3-pointer of her career to pull Baylor (2-1) within one.

Toni Kokenis made one of two free throws. Baylor got the rebound and advanced the ball to halfcourt before calling timeout to set up the final play.

Griner caught the ball in the low block and with three players draped on her, the 6-foot-8 star's shot fell harmlessly off the rim setting off a wild celebration by the Cardinal at midcourt.

"We knew where the ball was going — it's a matter if we're able to make the play. It's hard to make a play on Griner," Ogwumike said. "You knew it was going to Griner and she was going to turn around and shoot."

Baylor's run was the fifth-longest winning streak in NCAA women's history. Stanford also ended UConn's NCAA record 90-game run in 2010.

Baylor was the heavy favorite to repeat as champion with their entire starting lineup back from last season. The Lady Bears cruised to an easy 89-51 victory over No. 6 Kentucky on Tuesday before heading to Hawaii for the three-game Rainbow Wahine tournament.

Mulkey said that Baylor wasn't used to playing close games during its streak.

"We didn't respond very well, we got back in the game but we didn't execute some things and we didn't do some things defensively," Mulkey said.

While the Lady Bears returned so much, Stanford was without graduated All-American center Nnemkadi Ogwumike.

The untelevised, afternoon game in Honolulu was played in a mostly empty Stan Sheriff Center, an arena modeled after Baylor's home floor in Waco, Texas.

Baylor had to play the last 35 minutes of the game without preseason All-America guard Odyssey Sims, who strained her hamstring early in the first half.

"You lose your All-American point guard that early in the game, it kind of takes you out of flow of things," Mulkey said.

Without their playmaker, the Lady Bears fell down by 14 points before rallying to 31-29 at the break. Stanford focused on Griner on defense and took advantages of missteps by Baylor on the other end to get second chances and open looks.

Stanford coach Tara VanDerveer said the Cardinal came in knowing they needed to limit Griner and play better than they did in the NCAA tournament loss.

"Our game plan was never let Brittney Griner be one on one," she said. "We were doubling her as hard as we could."

Griner was dominant in the second half, scoring 10 of Baylor's first 12 points and just under half its points for the final half. The Lady Bears gave up on 3-pointers while allowing Griner to carry them, attempting only three after ending the first half 1-for-11.

Baylor took a 55-54 lead with 7:11 left in the game on a layup from Destiny Williams. It was the Lady Bears first since early in the first half. They extended it to 4 points before Stanford rallied back behind Kokenis, who made two free throws and a jumper to tie it at 60.

The game was back and forth until the final minute when Tinkle and Chiney Ogwumike gave Stanford the lead for good.

Chiney Ogwumike was one of four Stanford players to score in double digits. Taylor Greenfield had 16 points, Kokenis had 15 and Tinkle had 11.

Mulkey said it wasn't a well-played game.

"It's been a long time since that bunch lost. I hope they feel like anybody or any competitor feels after a game that you lose," Mulkey said. "I hope they don't forget it and it bothers them."

Griner said the lesson is clear.

"We haven't faced adversity like we did. We'll learn from it," she said.

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Oskar Garcia can be reached on Twitter at http://twitter.com/oskargarcia .

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EU drug regulator OKs Novartis' meningitis B shot

LONDON (AP) — Europe's top drug regulator has recommended approval for the first vaccine against meningitis B, made by Novartis AG.

There are five types of bacterial meningitis. While vaccines exist to protect against the other four, none has previously been licensed for type B meningitis. In Europe, type B is the most common, causing 3,000 to 5,000 cases every year.

Meningitis mainly affects infants and children. It kills about 8 percent of patients and leaves others with lifelong consequences such as brain damage.

In a statement on Friday, Andrin Oswald of Novartis said he is "proud of the major advance" the company has made in developing its vaccine Bexsero. It is aimed at children over two months of age, and Novartis is hoping countries will include the shot among the routine ones for childhood diseases such as measles.

Novartis said the immunization has had side effects such as fever and redness at the injection site.

Recommendations from the European Medicines Agency are usually adopted by the European Commission. Novartis also is seeking to test the vaccine in the U.S.

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Lady Gaga tweets some racy images before concert

BUENOS AIRES, Argentina (AP) — Lady Gaga's tweets were getting a lot of attention ahead of her Buenos Aires concert Friday night.

The Grammy-winning entertainer has more than 30 million followers on Twitter and that's where she shared a link this week to a short video showing her doing a striptease and fooling around in a bathtub with two other women.

She told her followers that it's a "surprise for you, almost ready for you to TASTE."

Then, in between concerts in Brazil and Argentina, she posted a picture Thursday on her Twitter page showing her wallowing in her underwear and impossibly high heels on top of the remains of what appears to be a strawberry shortcake.

"The real CAKE isn't HAVING what you want, it's DOING what you want," she tweeted.

Lady Gaga wore decidedly unglamorous baggy jeans and a blouse outside her Buenos Aires hotel Thursday as three burly bodyguards kept her fans at bay. Another pre-concert media event where she was supposed to be given "guest of honor" status by the city government Friday afternoon was cancelled.

After Argentina, she is scheduled to perform in Santiago, Chile; Lima, Peru; and Asuncion, Paraguay, before taking her "Born This Way Ball" tour to Africa, Europe and North America.

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Sources: Liguori planned as next Tribune CEO

When Tribune Co. emerges from bankruptcy, the new owners plan to name television executive Peter Liguori as the company's chief executive, according to sources familiar with the situation.

Liguori is a former top TV executive at Fox and Discovery. The decision to name him Tribune's CEO ends months of speculation and will usher in a new era for the Chicago media company, which owns newspapers, including the Chicago Tribune, and television stations.

The Federal Communications Commission on Friday signed off on waivers needed to transfer Tribune Co.'s broadcast properties to the new ownership, the final significant hurdle before the company can emerge from its long-running stay in Chapter 11.

While a date for emergence is not set, the new ownership group controlled by senior creditors Oaktree Capital Management, Angelo, Gordon & Co. and JP Morgan Chase, will likely take the reins by the end of the year. An initial step for the owners will be to appoint a board of directors. It will have final say on who becomes CEO, but sources say the owners have chosen Liguori.

"The decision has been made," one of the sources said.

Los Angeles Times publisher Eddy Hartenstein has been CEO of Tribune Co. since May 2011. A Tribune Co. spokesman declined comment.

A former advertising executive who transitioned into television more than two decades ago, Liguori, 52, is credited with turning cable channel FX into a programming powerhouse during his ascent to entertainment chief at News Corp.'s Fox Broadcasting. More recently, he served as chief operating officer at Discovery Communications Inc., where he helped oversee the rocky launch of the Oprah Winfrey Network.

Liguori is considered by some observers to be a good fit for Tribune and its new owners. While the company's identity is closely connected to publishing, broadcasting is now its headline business and core profit center. One of Liguori's main jobs will be to help maximize TV ratings, advertising dollars and increasingly important affiliate fees for WGN America and Tribune Co.'s 23 local stations, according to industry insiders.

Liguori "is a very, very smart hire for Oaktree and the guys that run the company because I think what Tribune needs more than anything is somebody to kind of build the brands back and make it a true media company, as opposed to just a collection of businesses," said Jeff Shell, London-based president of NBCUniversal International, who worked with Liguori for six years at Fox beginning in 1996. Shell, whose name had once been floated as a candidate for Tribune CEO, spoke recently about his former colleague's potential value as head of Tribune Co.

Liguori, who could not be reached for comment, became president of Fox's FX Networks in 1998, when it was a small basic cable channel airing reruns of everything from "M*A*S*H" to "Buffy the Vampire Slayer." Elevated to CEO in 2001, he remade FX by offering edgy original programming. Starting with "The Shield" in 2002, Liguori rolled out "Nip/Tuck" and "Rescue Me," creating first-run successes that redefined FX, and perhaps basic cable, in the process.

"FX was a channel, when he took over, a little tiny cable channel losing a bunch of money," Shell said. "He made it into something big by imagining something different, and I think that's what Tribune needs."

Liguori became president of entertainment for Fox Broadcasting Co. in 2005, where he headed program development and marketing. Squeezed out in 2009, he then joined Discovery as chief operating officer, where one of his responsibilities was to oversee the nascent joint venture with OWN.

In May 2011, Liguori assumed the dual role as interim CEO of OWN after inaugural head Christina Norman was forced out at the struggling network. That added responsibility evaporated two months later when Winfrey made herself CEO of OWN. Liguori left Discovery in December and the company eliminated his COO position.

Liguori has been working since July as a New York-based media consultant for private equity firm, the Carlyle Group. He currently serves on the boards of Yahoo, MGM Holdings and Topps.

Tribune Co. has been operating under bankruptcy court protection for nearly four years, having buckled under the $13 billion in total debt it took on after its 2007 buyout. The company's stay in bankruptcy was prolonged by a drawn-out battle for control among creditors.

With the court having finally resolved the major ownership questions, the FCC's decision to grant waivers was the last major piece of the puzzle to come together.

The Federal Communication Commission's Media Bureau issued the waivers of its so-called cross-ownership rules for Tribune's media properties in Los Angeles, Chicago, New York, South Florida and Hartford, Conn.

The waivers allow the agency to transfer TV and radio station licenses in those markets to Tribune's new owners, the group led by Oaktree Capital, Angelo Gordon and JPMorgan Chase.

The FCC granted Tribune a permanent waiver for the company's ownership of the Tribune and WGN-TV. The FCC also gave one-year waivers for the Tribune's ownership of the Los Angeles Times and KTLA-TV Channel 5 and for similar arrangements in New York, South Florida and Hartford.

The company would have one year in those four markets to sell either its newspapers or broadcast stations. But the FCC is in the process of considering loosening its media ownership rules to make it easier for companies to get waivers for newspaper and broadcast station combinations in the top 20 markets.

"We are extremely pleased with today's action by the FCC," Hartenstein said in a statement Friday. "This decision will enable the company to continue moving forward toward emergence from Chapter 11, a process we expect to complete over the course of the next several weeks."

Tribune Newspapers reporter Jim Puzzanghera contributed to this report 

rchannick@tribune.com | Twitter @RobertChannick

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3 killed, 1 wounded in separate shootings

Authorities tonight were investigating the fatal shootings of three men, one of whom was killed by his father, police said.

Police were conducting a death investigation after a 24-year-old man was fatally shot by his father during a physical altercation, said Chicago Police News Affairs Officer Hector Alfaro. Bryan Lopez, of the 4900 block of North Whipple Street, was pronounced dead at 11 a.m. at Advocate Illinois Masonic Medical Center, according to the Cook County medical examiner's office.

Police were called to the home at about 10:50 a.m. after the shooting, said Alfaro. Area North detectives are conducting an investigation into the shooting, Alfaro said. No one has been charged. At about 5:40 p.m., a man was pronounced dead after he was shot on the 5900 block of South Richmond Street, Alfaro said.

The man was on the street when a male offender got out of a dark-colored SUV, went up to him and shot the victim in the throat and thigh, said Alfaro. The man, who appeared to be in his 20s, was pronounced dead at the scene, according to the Cook County medical examiner's office.

At about 6:30 p.m., a 26-year-old man was killed in the 5100 block of West Thomas Street.  The man’s car crashed into a tree on the block after he was shot in the shoulder. The bullet passed through his heart, police said, and he was pronounced dead at John H. Stroger Jr. Hospital of Cook County. Police said the man’s wallet had been taken.

At about 7 p.m. another man was shot in the leg on the 8700 block of South Stony Island Boulevard, said Alfaro. The man's condition was not available.

csadovi@tribune.com

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Apple, Samsung allowed to add products in U.S. patent lawsuit

(Reuters) - A U.S. judge allowed Samsung Electronics Co Ltd to pursue claims the iPhone5 infringes its patents on Thursday, while also allowing Apple Inc to add claims that the Samsung Galaxy Note, Galaxy S III and the Jelly Bean operating system violate its patents.

The ruling by U.S. Magistrate Judge Paul Grewal in San Jose, California, was the latest development in a continuing legal war by Apple against manufacturers like Samsung whose products use Google Inc's Android software.

Representatives for both Apple and Samsung declined comment.

The case is one of two patent infringement lawsuits pending in the U.S. District Court in San Jose by Apple against Samsung. An earlier lawsuit by Apple that related to different patents resulted in a $1.05 billion jury verdict against Samsung on August 24.

Apple filed the second lawsuit in February, alleging that various Samsung smartphone and tablet products including the Galaxy Nexus infringed eight of its patents.

Samsung denied infringement and filed a cross-complaint alleging that Apple's iPhone and iPad infringed eight of its patents.

U.S. District Judge Lucy Koh issued a preliminary injunction against pretrial sales of the Nexus in June. But the U.S. Court of Appeals for the Federal Circuit overturned the sales ban on October 11.

Following the debut of the iPhone on September 21, Samsung sought to add it as an Apple product that infringed its patents. Apple moved likewise to add the Samsung Galaxy Note 10.1, Samsung Galaxy S III and the Jelly Bean operating system in connection with the Galaxy Nexus.

In his ruling Thursday, Grewal said Samsung acted with "reasonable diligence" in asking the court to allow it to add the iPhone 5 to the case.

Apple did not oppose adding the iPhone5. Nevertheless, Grewal warned Apple to "think twice before opposing similar amendments reflecting other newly released products — e.g. the iPad 4 and iPad mini — that Samsung may propose in the near future."

The case is Apple Inc v. Samsung Electronics Co., Ltd., et al., U.S. District Court, Northern District of California, 12-cv-00630.

(Reporting By Nate Raymond in New York; Editing by Richard Pullin)

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Miguel Cabrera, Buster Posey win MVP awards

NEW YORK (AP) — Miguel Cabrera has a Most Valuable Player award to go with his Triple Crown. And Buster Posey has an MVP prize to put alongside his second World Series ring.

The pair of batting champions won baseball's top individual honors Thursday by large margins.

Cabrera, the first Triple Crown winner in 45 years, won the AL MVP by receiving 22 of 28 first-place votes and 362 points from a panel of Baseball Writers' Association of America.

The Detroit third baseman easily beat Los Angeles Angels rookie center fielder Mike Trout, who had six firsts and 281 points.

Cabrera hit .330 with 44 homers and 139 RBIs to become the first Triple Crown winner since Boston's Carl Yastrzemski in 1967. Cabrera also led the league with a .606 slugging percentage for the AL champion Tigers.

Some of the more sabermetric-focused fans supported Trout, who hit .326 with 30 homers and 83 RBIs, and he led the majors with 129 runs and 49 steals and topped all players in WAR — Wins Above Replacement. Trout won AL Rookie of the Year earlier in the week.

"I was a little concerned. I thought the new thing about computer stuff, I thought Trout's going to win because they put his numbers over me," Cabrera said. "I was like relax. ... if he wins, it's going to be fair because he had a great season."

His victory is a win for the traditional statistics.

"At the end of the game, it's going to be the same baseball played back in the day," Cabrera said.

Posey, at a charity event at his mother's school in Leesburg, Va., followed the AL debate and Googled to find out the winner.

"I think it intrigued everybody," he said. "As a fan of the game, it was a fun race to watch."

With three fewer hits or two less homers, Cabrera would have fallen short of the Triple Crown. The last four Triple Crown winners have been voted MVP, including Mickey Mantle in 1956 and Frank Robinson in 1966.

"I think winning the Triple Crown had a lot to do with me winning this honor," he said.

Cabrera became the second straight Detroit player voted MVP, following pitcher Justin Verlander in 2011, and was the first Venezuelan to earn the honor. Countryman Pablo Sandoval took home World Series MVP honors last month.

Before the season, Cabrera switched from first base to third to make way for Prince Fielder, who signed with Detroit as a free agent.

"I focused too much in spring training about defense, defense, defense," Cabrera said. "I forgot a little bit about hitting, about getting in the cage like I normally do."

In spring training, Posey's focus was just to get back on the field. His 2011 season was cut short by a collision with the Marlins' Scott Cousins on May 25 that resulted in a fractured bone in Posey's lower left leg and three torn ankle ligaments.

Posey not only returned, he became the first catcher in 70 years to win the NL batting title and helped San Francisco win its second World Series championship in three seasons.

"I definitely have a deeper appreciation for being able to play baseball," he said. "I've seen that it can be taken away quick."

The first catcher in four decades to win the NL award, Posey got 27 of 32 firsts and 422 points to outdistance 2011 winner Ryan Braun of Milwaukee, who was second with 285 points.

Pittsburgh outfielder Andrew McCutchen (245) was third, followed by St. Louis catcher Yadier Molina (241).

Posey, a boyish-looking 25, was the 2010 NL Rookie of the Year as the Giants won their first World Series since 1954. This year he set career highs with a .336 average, 24 homers and 103 RBIs as San Francisco won again.

Posey took the NL batting title after teammate Melky Cabrera requested a rules change that disqualified him. Cabrera, who hit .346, missed the final 45 games of the regular-season while serving a suspension for a positive testosterone test and would have won the batting crown if the rule hadn't been changed.

Ernie Lombardi had been the previous catcher to capture the NL batting championship, in 1942.

"I think anybody that has caught before understands the grind of catching, not only the physical, the nicks, the wear and tear of squatting for nine innings night in, day out, but just the mental grind of working a pitching staff," Posey said. "It's demanding."

NOTES: In his first season with the Angels, Albert Pujols didn't finish among the top 10 for the first time in his career. While with St. Louis, he won three times, was second four times and also finished third, fourth, fifth and ninth. ... Catchers have won the NL MVP just eight times, with Posey joining Gabby Hartnett (1935), Lombardi (1938), Roy Campanella (1951, 1953, 1955) and Johnny Bench (1970, 1972). Posey became the first Giants player to win since Barry Bonds was voted his record seventh MVP award in 2004. ... Cabrera earned a $500,000 bonus, Adrian Beltre $150,000 for finishing third in the AL and Josh Hamilton $50,000 for fifth place. Braun gets a $75,000 bonus, and McCutchen and Molina $50,000 each. The Yankees' Derek Jeter finished seventh in the AL, one place below the level where his 2014 player option would have increased by $2 million to $10 million.

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Diabetes rates rocket in Oklahoma, South

NEW YORK (AP) — The nation's diabetes problem is getting worse, and the biggest jump over 15 years was in Oklahoma, according to a new federal report issued Thursday.

The diabetes rate in Oklahoma more than tripled, and Kentucky, Georgia and Alabama also saw dramatic increases since 1995, the study showed.

The South's growing weight problem is the main explanation, said Linda Geiss, lead author of the report by the Centers for Disease Control and Prevention study.

"The rise in diabetes has really gone hand in hand with the rise in obesity," she said.

Bolstering the numbers is the fact that more people with diabetes are living longer because better treatments are available.

The disease exploded in the United States in the last 50 years, with the vast majority from obesity-related Type 2 diabetes. In 1958, fewer than 1 in 100 Americans had been diagnosed with diabetes. In 2010, it was about 1 in 14.

Most of the increase has happened since 1990.

Diabetes is a disease in which the body has trouble processing sugar; it's the nation's seventh leading cause of death. Complications include poor circulation, heart and kidney problems and nerve damage.

The new study is the CDC's first in more than a decade to look at how the nationwide boom has played out in different states.

It's based on telephone surveys of at least 1,000 adults in each state in 1995 and 2010. Participants were asked if a doctor had ever told them they have diabetes.

Not surprisingly, Mississippi — the state with the largest proportion of residents who are obese — has the highest diabetes rate. Nearly 12 percent of Mississippians say they have diabetes, compared to the national average of 7 percent.

But the most dramatic increases in diabetes occurred largely elsewhere in the South and in the Southwest, where rates tripled or more than doubled. Oklahoma's rate rose to about 10 percent, Kentucky went to more than 9 percent, Georgia to 10 percent and Alabama surpassed 11 percent.

An official with Oklahoma State Department of Health said the solution is healthier eating, more exercise and no smoking.

"And that's it in a nutshell," said Rita Reeves, diabetes prevention coordinator.

Several Northern states saw rates more than double, too, including Washington, Idaho, Montana, Wyoming, South Dakota, Minnesota, Missouri, Ohio and Maine.

The study was published in CDC's Morbidity and Mortality Weekly Report.

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Associated Press writer Ken Miller in Oklahoma City contributed to this report.

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Online:

CDC report: http://tinyurl.com/cdcdiabetesreport

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Andre 3000 isn't in a rush to record new album

NEW YORK (AP) — In order to capture his best version of Jimi Hendrix for an upcoming biopic, Andre 3000 said he had to think of him as a regular dude and not a rock star.

"I didn't look at him as an icon because when you're in it, you don't know you're an icon. You don't know you're an icon until another people say you're an icon," the 37-year-old said in an interview Tuesday.

"So I had to take it as a person, you know what I mean? And I just tried to say, 'Well, what would Jimi want people to know that they can't get off of YouTube?' And that's how I approached it," he said.

Hendrix died at age 27 in 1970. He was ranked No. 1 on Rolling Stone magazine's greatest guitarists of all-time list. His band, The Jimi Hendrix Experience, is known for iconic albums such as "Electric Ladyland" and "Are You Experienced."

"All Is by My Side," which focuses on the early days of Hendrix's career, will be released next year. Andre 3000 is excited to see the film, which he's finished shooting in Ireland. He believes the public "will be pleased."

Andre 3000, one-half of OutKast with Big Boi, has been out of the music scene in recent years, although he's been featured on songs by Beyonce, Frank Ocean, Rick Ross, Ke$ha and Young Jeezy.

OutKast's 2006 platinum-selling album, "Idlewild," which accompanied a film of the same name starring the duo, was their last album. Their 11-time platinum "Speakerboxxx/The Love Below" won the 2004 Grammy Award for album of the year.

Big Boi, who released a solo album two years ago to welcoming reviews, will release a new solo disc, "Vicious Lies and Dangerous Rumors," next month.

But Andre 3000 isn't in a rush to record an album.

"Some days I feel like I'll do it, some days I don't. Some days I feel like I don't need to, some days I feel like I want to do it before I die. So, I don't know where to fall. I am just hoping one day I get that inspiration," he said at an event for Gillette's eMO'gency Styler Tour, which supports men's health and prostate cancer programs. The tour kicked off in New York, with stops scheduled in Chicago and Houston.

"It's a feeling for me. Like, I can't just throw out an album to be rapping," he said. "And I don't even know if it will be rap. I don't even know what it will be."

However, he could find the inspiration and complete an album in just a few days: "It could be a rush situation. Like if I feel that feeling and I record an album in three days and I'm like, 'This is what I want to say right now' — that can happen, too."

He also says he's constantly writing songs.

"I write all the time. ... I actually stopped typing it in my phone because like a cloud is basically reading every thought that I have and I don't like that," he said. "So I went back to my paper and started writing."

He's not sure fans want a new OutKast album for the right reasons.

"Man, we've had a great ride. ... Like when we got into it when we were high school kids and we just wanted to do something fun and push it, and if it's not that then why do it?" he said.

"I'm not the type that prescribes to nostalgia, and most people say they want an OutKast album because they used to love it. Y'all don't even know if y'all still love it. You just know you used to love it. But you may not like it now, who knows?"

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Follow Mesfin Fekadu on Twitter at http://twitter.com/musicmesfin

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